Read Between the Web Lines

Franchisor / Franchisee Relations

"Make Sure to Read Between the Web Lines"

Article reprinted from: Wall Street Journal Online (05/14/01);

by Gibson, Richard

Advice is provided on researching franchise opportunities on the Internet. There are currently hundreds of franchise Web sites, and for people unsure of where to start, www.franchiseshowcase.com provides no-frill fact sheets, while www.franchising.org provides a comprehensive alphabetized list. For people serious about purchasing a franchise, Wild Birds Unlimited at www.wbu.com poses 26 questions it suggest candidates should ask existing franchisees. While the Internet can be useful in narrowing down business opportunities, anyone interested in getting into franchising should always first read the franchiser's Uniform Offering Circular before making an investment decision.(www.wsj.com)

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